Marches Consulting develop and implement integrated marketing and business development plans that enable select software companies to respond to new business challenges and to capitalise on new opportunities across the public and private sectors in the UK and overseas.
Our mission is to help software companies realise the true value marketing and business development expertise can deliver, and provide the know-how they need to win new business.
‘Dan Thomas has taken a proactive approach and has built a very significant pipeline, from virtually $0 to in excess of $17.5mn in 12 months, and supported the generation of $3mn in new orders.’
Leading PLM Software Company
In the UK, Marches Consulting help software companies develop highly successful marketing and business development plans to win more business.
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Marches Consulting has the marketing experience and expertise to help software companies based overseas bring their products and services to customers in the UK.
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The vast majority of marketing consultancies do not support the holistic marketing and business development process for software companies like Marches Consulting does. More details…
Firstly, what lead nurturing is NOT, is “following-up” every few months to find out if a prospect is “ready to buy.” Lead nurturing IS meaningful communication with qualified prospects (those that are “a fit” for your solution) but that do not have a clear timeline to buy.
Everyone needs more business, and the best way to get more is to network your way through the doors…..
For many companies, marketing is one of the first victims of any cutbacks during an economic downturn and yet, paradoxically, it is the major instrument in a recession that can actually be used to gain market share.