Marches Consulting was recently founded by Dan Thomas. Dan has spent the past 10 years learning the winning strategies of top performing marketers and software companies. He has held senior marketing and business development positions in both turnaround and start-up organisations.
Dan has a well rounded understanding of all aspects of marketing strategy, planning and delivery and a particular expertise in developing and implementing b2b marketing and business development strategy, an expertise that he has been able to apply on behalf of a large number of software clients.
He has worked with large corporate clients and a wide range of SME’s, covering many different sectors of industry including CPG, retail, Hi-Tec, telecoms, mobile, ISPs.
As well as developing and executing marketing plans both in the UK and in international markets, he has experience of managing marketing budgets and marketing teams, working both client-side and as a consultant.
Dan is a Chartered Marketer, a Master of Sales and holds a BSc (Hons) degree from Royal Holloway, University of London
Firstly, what lead nurturing is NOT, is “following-up” every few months to find out if a prospect is “ready to buy.” Lead nurturing IS meaningful communication with qualified prospects (those that are “a fit” for your solution) but that do not have a clear timeline to buy.
Everyone needs more business, and the best way to get more is to network your way through the doors…..
For many companies, marketing is one of the first victims of any cutbacks during an economic downturn and yet, paradoxically, it is the major instrument in a recession that can actually be used to gain market share.