Tel: 01684 585242
Fax: 01684 585201
Email: info@marchesconsulting.com
Skype: marchesconsult
Marches Consulting Ltd,
Malvern Hills Science Park,
Malvern,
Worcestershire,
WR14 3SZ
Firstly, what lead nurturing is NOT, is “following-up” every few months to find out if a prospect is “ready to buy.” Lead nurturing IS meaningful communication with qualified prospects (those that are “a fit” for your solution) but that do not have a clear timeline to buy.
Everyone needs more business, and the best way to get more is to network your way through the doors…..
For many companies, marketing is one of the first victims of any cutbacks during an economic downturn and yet, paradoxically, it is the major instrument in a recession that can actually be used to gain market share.