Online Marketing, Advertising and Direct Marketing

Online/Digital Marketing

  • Social networking and blogs to reach specific online audiences and spread content. Discussion group exposure using blogs, communities and forums; examples include: imagery hosted on social sites such as Flickr. Interviews and customer videos hosted on YouTube. Content feeds over Twitter. Groups on social networks such as LinkedIn and Facebook
  • Digital marketing – search engine optimisation (seo), pay-per-click, pay-per lead, viral marketing, paid-for-search, affiliate marketing, RSS (Really Simple Syndication), e-version distribution and online shops. Link equity – identifying useful, relevant third-party sites to link to other web sites and display advertising e.g. banners, skyscrapers
  • Building and maintaining relations with strategic home shopping channels
  • Software downloads portals and online promotions
  • Cover mount CDs/downloads – silver versions, demo versions, competitions, awards and workshops
  • Web site advice
  • Google business solutions – analytics and advertising tools

Advertising, PR and Events

  • PR and media relations – includes meeting and working with editors. News or press releases distribution to the media to announce, for example, new product launches, company successes or producing offers that add extra value to readers and distributed to trade journals and online through PR Newswire
  • Develop marketing communication plans to get the message right and deliver it in a creative way to ensure ads cut through the advertising ‘noise’

Direct Marketing

  • Email and direct marketing is most successful when based on one-to-one communication with prospects through effective segmentation and targeting. The building block for all direct marketing activity is best achieved through customer and prospect data acquisition and data management. From there it is possible to develop the segmentation and targeting needed to deliver successful direct mail activity and email marketing. This is best achieved by building an ’in-house’ database through a registration function on your web site with incentives for prospects to register. Marches Consulting can also advise on acquiring mailing lists of potential customers tailored to a precise specification for key European Markets and on the use of voicemail campaigns
  • Prospecting process – using social networks such as Linked-in, Jigsaw, Hoovers to populate CRM system. Email campaigns that utilises software to track responses and website visitors for follow up
  • Mobile marketing – sms, mms, video
  • Evaluation of online programs with regard to prospecting, response capture and sales
  • Telemarketing and telescripts
  • Development of email newsletters

LATEST BLOG ENTRIES

  • Lead nurturing IS meaningful communication with qualified prospects

    Firstly, what lead nurturing is NOT, is “following-up” every few months to find out if a prospect is “ready to buy.” Lead nurturing IS meaningful communication with qualified prospects (those that are “a fit” for your solution) but that do not have a clear timeline to buy.

  • C-Level Selling

    Everyone needs more business, and the best way to get more is to network your way through the doors…..

  • Every Economic Downturn Produces Winners!

    For many companies, marketing is one of the first victims of any cutbacks during an economic downturn and yet, paradoxically, it is the major instrument in a recession that can actually be used to gain market share.

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