The Marketing Opportunity Assessment

The Marketing Opportunity Assessment (MOA) is a tried and proven process. It is a joint effort between Marches Consulting and your company. It is a discovery based process designed to help collectively understand your business and to develop a fully-costed marketing plan.

How the MOA works:

There are two approaches to analyse current performance and to determine how the effective use of marketing resource can be achieved:

A) Typically we would talk to three or four key operational managers – for instance, Sales, Operations and Finance and potentially anyone else implicit in delivering your company goals. In all, the MOA meetings will take one or two hours each. (1 Day)

Or,

B) Workshops: workshop participants will be invited to complete a structured questionnaire to help identify the current orientation of the business, and identify the options available for doing things differently. (1 Day)

Following approach A or B, Marches Consulting then:

2) Look at your industry to uncover trends that could positively or adversely affect your business. Knowing the ins and outs of your industry is the only way to navigate the marketplace and to devise the best plan for your company.

3) Once the MOA is complete, we would expect to deliver our findings in a formal presentation – highlighting: the business issues and opportunities and a marketing action plan to meet the goals of your company.

4) Implementing the Marketing Plan. We recommend:

• Fortnightly conference call
• Monthly meetings to review activities and plan the next quarter
• At the end of month we produce an activity report that details all achievements
• Participants will be encouraged to stay in a network, reporting on changes adopted and their impact, and to continue sharing ideas and supporting each other. Your company also has access to Marches Consulting’s client portal to share ideas with other clients

Benefits to your organisation can include:

1. A range of new ideas both strategic and tactical that can be applied to ensure your organisation has the right capability to make the most of your current marketing resources.
2. Help you build longer term relationships with customers ensuring higher levels of retention.
3. Use new media and technology options to improve the quality and lower the cost of customer communications.