Marches Consulting has been established with the objective of making high quality, affordable marketing and business expertise readily available to software companies. We can take care of all your marketing and business development needs, or we can simply help out in the areas where you need most assistance.
Developing successful marketing and business development plans and implementing those plans to meet your business objectives is the core of what Marches Consulting does.The marketing plan recommends the components we would use to accomplish your goals. It is the road map that determines the best route to your success. We look for the most effective way to use your budget and help you reach your determined destination.
The majority of marketing consultancies do not support the holistic marketing and business development process, in that they focus on the execution elements of marketing communications only – be it advertising, PR, design, telemarketing or direct marketing. In addition, most consultants have no particular software expertise.
The range of Marches Consulting’s services and expertise enables us to act as a highly effective marketing and business development consultancy servicing the needs of software based organisations only.
We provide your company with the attention it needs and build our level of service around you, ensuring that we meet your objectives on-time and on-target.
Firstly, what lead nurturing is NOT, is “following-up” every few months to find out if a prospect is “ready to buy.” Lead nurturing IS meaningful communication with qualified prospects (those that are “a fit” for your solution) but that do not have a clear timeline to buy.
Everyone needs more business, and the best way to get more is to network your way through the doors…..
For many companies, marketing is one of the first victims of any cutbacks during an economic downturn and yet, paradoxically, it is the major instrument in a recession that can actually be used to gain market share.